The design of your business space is an incredibly important aspect of your business. Several studies have shown that businesses that invest in high-quality designs for their buildings will see more success in the long run. Design is so critical that the smartest players in corporate America like Google and Facebook are parlaying their work spaces into a competitive advantage. These companies are making their interiors a priority and are reaping many benefits.
Here are several advantages of a well-designed business environment:
The business space your clients see will largely influence how they view your company and its services. A quality looking space will naturally evoke that a business will create a quality product. If what they find is a messy, disorganized space with haphazard placement of furniture, they’ll attribute the same qualities to your business.
The cubicle arose years ago as companies shifted workers from individual offices into communal workspaces, but still wanted to keep them separated and focused. Now, office tides are shifting again, as companies tear down cubicle walls, exploit shared space, and convert any available hallway, closet, or kitchen into a collaborative working room. There is a Google approach to office design which is: the workspace should be a fun, collaborative extension of the brand, where people feel free to use the whole space. That design philosophy is exploding – and for good reason. Smart office design not only opens up a free-flowing forum of ideas, but it can help attract young talent who hate the idea of sitting at a cubicle behind a drab wall for eight hours a day.
A recent survey by office furniture retailer Steelcase and research firm Ipsos found that nearly 90 percent of workers around the world are less than satisfied with their work environments. Brian Shapland, general manager of Steelcase’s small business brand Turnstone says, “Office design for small businesses should be focused on allowing employees to feel like they’re a meaningful part of the organization and its purpose. When they walk into the space, make it apparent that the company values them.” (See more here). When employees realize that the company cares about them, then they’ll care about the business. This translates into a happy workforce that’s willing to put in time with your company.
Interior design plays a strategic role in the hospitality of your business. Clients feel welcome in a well-designed space and will see it as an extension of your company. If you are willing to put the time and effort in creating a hospitable environment, then likely you’ll put forth the same energy into the goods and services you provide. It also represents that you care about the details and tells the client that details matter.
Your business is a mouthpiece for the service or product you offer or sell. A well-designed workplace can be a powerful tool. It’s an important asset for your company and a worthwhile investment that reflects your organization’s culture.