As a professional video producer I love to read about the art of cinematography. One of the most fascinating books I’ve ever read is In the Blink of An Eye by Walter Murch, the Oscar winning editor of Apocalypse Now and The English Patient. In the book, Murch analyzes the fundamental principles of film editing. Far from a bland technical manual, the book offers a fascinating look into the elements of psychology, sociology, and anthropology that enable great cinema to strike at the heart of audiences around the world.
ABOVE ALL, YOU’LL REMEMBER HOW YOU FELT
While the book is fantastic and I highly recommend it to anyone and everyone, I’m mentioning it today because of the way Murch describes the most basic factor of cinema: how it makes you FEEL. That’s right—good cinema is gauged not primarily on the content of the message, the aesthetics of the photography, or the skill of the acting. At its core, the main question the audience cares about is how they FEEL when the film ends. It’s also the first thing they’ll tell their friends after they’ve seen the movie: “It was so funny!”, “It really made me cry”, “I was scared to death!”, “It was hilarious”. You get the picture, because you’ve said the same things yourself.
TAKE IT FROM HOLLYWOOD
How does this relate to hospitality? Because at the end of the day, this is exactly how your guests will remember your dinner, grand opening, conference, or party—not by what food was served, not by what content the speakers shared, not by the decor—but by how the event made them feel! Of course all of these elements and more play into the final result—in the same way the ingredients of a cake all affect the final outcome.
KEEP THE FINAL PICTURE IN MIND
Much like a great film director, a great event planner not only understands the ins and outs of the individual elements that make up an event—they also keep the “final picture” in mind. As you plan your event, never forget to ask yourself “how will this make my guests feel?”
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Nevertheless, I would not recommend something if I did not think that it was a good product or service. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.