The Age of Experience:
We are living in the age of experience. Customers expect more than mere goods and services and require a memorable experience in order to build loyalty and drive powerful word-of-mouth marketing. Our cluttered and noisy economy makes it essential for businesses to stand out.
Memorable experiences are required for businesses and organizations to be successful in this current economy with a staggering amount of noise and competition. In order to rise above the clutter your organization must implement a strategy to be noticed and remembered. How can you create these experiences for your organization? The Hospitality Project can help.
Examples of Successful Experience Designers
I have listed several examples of successful companies in the current experience economy (note the book by the same title by Joseph Pine and James Gilmore). Each of these companies employ an approach to their operations that Disney calls, “Everything Speaks”. This means the entire flow of the customer experience must be thoughtful, warm, and memorable.
- Disney – The entertainment giant is known for quality experiences. From movies to products and themed amusement parks and resorts. Disney is the quintessential experience designer.
- Apple – Well beyond good products, Apple delivers pristine service and employs their simple and clean brand management in a classic style of marketing mimicked by many.
- Union Square Hospitality Group – Restaurateur Danny Myer and his team have made a splash in New York City with their “enlightened hospitality”. Their unique experience and strategy are laid out in the landmark book, “Setting the Table” (hyperlink Amazon Associates).
The Art of Hospitality
Hospitality is the approach of creating memorable experiences required to stand out in the current economy. The art of experience design or architecture is a skill that employs a keen eye, empathy and the resourceful deployment of resources. Anticipating the needs of your guests, customers or clients is the key to delivering a memorable experience that will captivate and communicate your entire brand.
How can The Hospitality Project help?
Our team at The Hospitality Project has the expertise, education and execution ability to help you apply hospitality experience design to your organization. We can help you create memorable experiences that will build a loyal following. Our team is strategically assembled to design a comprehensive experience blueprint and to lay out a road map on how to execute your plan utilizing creative resources and solutions.
What organizations have you encountered that are succeeding in the age of experience?
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Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Nevertheless, I would not recommend something if I did not think that it was a good product or service. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.